According to a note released by PicPay this Friday morning (10), in the first half of this year alone, 6.3 million cards were issued, while the pace of 1 million issues per month in 2021 remains unchanged .
The Total Payment Value (TPV) of PicPay Card, an important measurement index for the payments market, reached R$1.3 billion in the second quarter, 45 times higher than the same period last year. Annualizing the result of July, the number rises to R$8.6 billion.
The number of customers, responsible for the growth presented by fintech, has already advanced by 16 million this year.
“With more than 55 million registered users and without the risk of the operation, PicPay works as an open platform and a giant distribution channel for the financial products of other institutions”, comments Frederico Trevisan, head of Credits and Cards at PicPay, in note.
"The interaction within the platform and the high capacity of artificial intelligence allow PicPay's offer to be more assertive and favorable to conversion."
PicPay faces lawsuits for not returning money to its customers
Currently, PicPay has a cashback of up to 10% on the amount spent on purchases by customers.
All customers with activated debit function receive the card invitation. The depends on the user profile, credit is also offered.
PicPay reaches half a billion in loans
Another outstanding financial product, according to the direction of fintech, is personal credit, which also reached record levels in August.
The credit portfolio totaled R$500 million in just six months of launch and three months of the product's offensive.
The launch of personal credit preceded the purchase of Guiabolso, which took place in July. PicPay's financial marketplace is one of the growth avenues observed by the company.
"This business area is one of the main strategic pillars of PicPay to increase the user base, penetration, user recurrence and product cross selling."
According to a note released by PicPay this Friday morning (10), in the first half of this year alone, 6.3 million cards were issued, while the pace of 1 million issues per month in 2021 remains unchanged .
The Total Payment Value (TPV) of PicPay Card, an important measurement index for the payments market, reached R$1.3 billion in the second quarter, 45 times higher than the same period last year. Annualizing the result of July, the number rises to R$8.6 billion.
The number of customers, responsible for the growth presented by fintech, has already advanced by 16 million this year.
“With more than 55 million registered users and without the risk of the operation, PicPay works as an open platform and a giant distribution channel for the financial products of other institutions”, comments Frederico Trevisan, head of Credits and Cards at PicPay, in note.
"The interaction within the platform and the high capacity of artificial intelligence allow PicPay's offer to be more assertive and favorable to conversion."
PicPay faces lawsuits for not returning money to its customers
Currently, PicPay has a cashback of up to 10% on the amount spent on purchases by customers.
All customers with activated debit function receive the card invitation. The depends on the user profile, credit is also offered.
PicPay reaches half a billion in loans
Another outstanding financial product, according to the direction of fintech, is personal credit, which also reached record levels in August.
The credit portfolio totaled R$500 million in just six months of launch and three months of the product's offensive.
The launch of personal credit preceded the purchase of Guiabolso, which took place in July. PicPay's financial marketplace is one of the growth avenues observed by the company.
"This business area is one of the main strategic pillars of PicPay to increase the user base, penetration, user recurrence and product cross selling."